What to Know and How to Apply for McCann Worldgroup: A Global Advertising Agency that Does Localization Right

About McCann Worldgroup Holdings Japan Inc.

Headquartered in Tokyo, McCann Worldgroup Holdings Japan Inc. is a global advertising agency dedicated to providing marketing solutions to both domestic and foreign clients. 

Since its founding in 1960, it has grown to be the only global advertising agency among the top 10 corporations in the field. They offer various services from advertisement strategy planning to implementation through the integrated network of specialty marketing agencies, covering a wide range of fields.

The company is united across 100+ countries by a single vision:

“To help brands play a meaningful role in people’s lives”

Across its subsidiaries, it values teamwork, customer service, creativity, adaptability, and leadership. Fresh graduates are encouraged to be the bridge between the brands and their goals, taking interests in the world. (Info taken from company website, recruitment page, and Green Recruitment Agency)

McCann Worldgroup Holdings Japan Inc. has 5 subsidiaries and several affiliated companies operating in different fields. Below are five departments that recruit fresh graduates:

McCann Erickson Japan Inc.

McCann Erickson is the company's central subsidiary specializing in advisement and content development.  

Its mission is to provide comprehensive marketing communication tool based on strategic business expertise--from mass markets to the newest digital innovation, it aims to communicate client’s “truth” to the consumers.

McCann Healthcare Worldwide Japan Inc.

McCann Healthcare specializes in healthcare communication as well as healthcare/wellness-related advertising. It provides a range of healthcare-related practices (strategic consulting, healthcare professional marketing, medical communications, consumer health and wellness, global health, and pharmacy, payer and patient engagement) as well as adverts and educational contents for healthcare and wellness/beauty brands. 

Domestically, it has grown to be the most awarded advertising agencies. It has 1900+ employees in 60 offices across 20 countries, and is based in Japan for over 30 years. Its mission is “Health, Humanity, Happiness”.

MRM Worldwide Inc.

MRM//McCann focuses on relationship marketing and digital services. It integrates IT and marketing perspectives to deliver the optimal solution for the brand/company, one that will attract and nurture customers. It has more than 2000 employees in 45 offices across 30 countries, making it one of the top five digital and direct agencies in the world. 

It values customer experience management by providing a range of services from consulting, solution, effect measurement, development of the platform.

Aside from these, IPG Mediabrands (media and digital marketing department under McCann Erickson) and Momentum Japan  (shopper marketing in sales/promotion/retail, event planning, and sponsorship marketing) also recruit fresh graduates.

Investor Relations Information

As of January 2020, the investment capital is around 490 million yen. The global headquarters is located in New York where it was first founded.

In Japan, it is headquartered in Tokyo with an office in Osaka. All of the group companies share the same building in Aoyama. As of January 2020, it is comprised of 74 employees, with a group total of 665. Globally, it has expanded to over 20,000 employees in 120 countries across the world.

How to apply for McCann Worldgroup

Interested in working at McCann Worldgroup Holdings Japan Inc.?

In mid-December, 5 departments under McCann Worldgroup started recruiting fresh graduates for April 2021.  They offer 9 types of positions specifically for fresh graduates, summarized below. 

All the information is from their official recruitment website. Scroll down to find the open positions, and you’ll find a link to the application page with detailed job description. You can also stay up-to-date through the McCann Worldgroup Japan Careers Facebook page. Keep an eye out for recruitment events, workshops and seminars! 

Please note that within McCann Worldgroup, you’re allowed to apply to no more than 3 agencies at the same time. If you apply for multiple positions within an agency, it is counted as one agency. Application deadline is March 15, 2020. 

Available positions for fresh graduates

Business Leadership (McCann Erickson Japan)

Applicants are expected to:

• Organize and lead a group of experts in planning & sales, strategy planning, media planning, analytics, and media buying.
• Propose and provide solutions based on total communication
• Advance business development and brand growth in client businesses.

If you are interested to apply, you can find the application page for the position here. (Japanese)

Planning (McCann Erickson IPG Mediabrands)

Applicants are expected to:

• Organize and lead a group of experts in planning & sales, strategy planning, media planning, analytics, and media buying.
• Propose and provide solutions based on total communication
• Advance business development and brand growth in client businesses.

*After the training period, you will be assigned to one of the following positions: Sales, Media Planning, Digital Planning, Analytics, Media Buying, or Programmatic Consultant.

Visit IPG Mediabrands’s recruitment pagehere, or apply here. (application page in Japanese).

Account Management & Strategy Planning (McCann Healthcare Worldwide Japan Inc.)

Applicants are expected to:

• Lead marketing strategy planning and projects for businesses or brands specializing in healthcare-related services
• Advance business development and brand growth in client businesses.

Application page in Japanese can be found here.

Creative (McCann Healthcare Worldwide Japan Inc.)

Applicants are expected to:

• Come up with and propose creative ideas to solve business and communication challenges for clients.
• Utilize a wide range of medium (two- and three- dimentional projects as well as videos, digital medium, designing, and copywriting).
• Promote a better understanding of health to not only those in medical fields but also to the public.

Application page in Japanese can be found here.

Producer & Project Management (MRM Worldwide Inc.)

Applicants are expected to:

• Support projects in a wide range of digital advert/products, including client hearing, scheduling, consultation, and direction.
• Build on specialized digital knowledge and planning skills
• Strive to become a leader who can oversee everything from planning to delivery based on the output required by the client.

Application page in Japanese can be found here.

Data Analyst (MRM Worldwide Inc.)

Applicants are expected to:

• Process a wide range of data from the log data on websites and social media as well as consumer and sales data from clients.
• Analyze these numbers to provide meaningful information and insights.
• Plan a marketing strategy for clients.

Application page in Japanese can be found here.

Creative (MRM Worldwide Inc.) 

• Come up with and propose creative ideas to solve business and communication challenges for clients.
• Utilize a wide range of medium (two- and three- dimentional projects as well as videos, digital medium, designing, and copywriting).
• Directly interact with consumers through communication design in various digital media.

Application page in Japanese can be found here.

Sales (Momentum Japan Inc.)

• Lead teams and projects to solve marketing communication issues regarding clients’ brands or products
• Support and manage the planning, execution, and revenue management of projects on interactive promotion, in-store promotion, and development of contents, promotion, adverts and design.

Application page in Japanese can be found here.

Creative (Momentum Japan Inc.)

• Produce core ideas to solve marketing communication issues regarding clients’ brands or products
• Develop projects on interactive promotion, in-store promotion, and development of contents, promotion, adverts and design.

Application page in Japanese can be found here.

Internship Opportunities

For internship opportunities, there is none available at the moment. Check McCann Worldgroup’s Career page here for updates.

You can also stay up-to-date with McCann Worldgroup Japan Careers Facebook page. Good luck!